The purpose of “Taipei Lantern Festival” revolves around the passing down of Chinese culture, integration of art innovation with technology and promotion of tourism in Taipei. It combines Taipei City’s brand with urban imagery, hence it has become an iconic tourist event for Taipei City. By adopting a more narrative, creative and sustainable approach, not only can the new year festivity benefit the city’s image, but also showcase traditional Lantern Festival heritage. The scale of “Taipei Lantern Festival” celebrations matches that of major celebrations abroad, which is why international superstars and performing groups have been invited to increase global exposure and attract foreign tourists. In contrast to previous years, the “2020 Taipei Lantern Festival” features dual exhibition areas and connects Taipei’s East and West Districts via transportation and celebration. Featuring cultural and creative markets, interactive technology and audiovisual performances, the Lantern Festival becomes Taipei City’s new international attraction which offers visitors the chance to experience Taipei City’s charm during the Lunar New Year.